Pidgy is an AI email assistant for advertising agencies. It sorts the account inbox before you open it, counts the days on every approval a client owes, drafts the reply in your words, and turns four rounds of contradictory feedback into work the studio can actually see.
Ask for a place in private beta →Today 3 of 15 done
Good morning.
Thursday, 3 September
9 waiting on you·21 waiting on clients·Campaign live in eight days
Illustrative data from no real agency
A working week, on average
business emails a day, per person. Perhaps six change what you do.
Radicati Group, Email Statistics Reportto get back to what you were doing after one interruption.
Mark, Gudith and Klocke, UC Irvine, 2008of the working week goes to email, before any real work is opened.
McKinsey Global Institute, The social economy, 2012
The brand manager loves it. Legal has a question. The marketing director has not opened it. The CEO's assistant forwarded it with no comment. Four people, one approval, and the print deadline is Friday.
It is that nothing on the account counts the days against a live date. Three hundred and forty a day in launch week, and the one that goes wrong is the approval nobody chased in writing.
Pidgy does not make the work.
Three hundred and forty a day in launch week, and the ones that matter are the ones with a live date behind them.
Dear Karen, a short reminder about the key visual we sent on 23 August. Print closes Friday and we cannot release the files without your approval. A reply with approved is enough.
Which client stakeholder owes which approval, how many days, and the chase already written in your words. You press send.
Key visual, legal, and the CEO
Key visual approved from my side. Legal still wants the source for the 30% less sugar claim in writing, and the CEO wants to see the TV cut before Monday's board. Can you send both?
Who is asking, what for, and by when, lifted out of the email and put on the list with the deadline and the account attached.
Client approvals, client legal, supplier quotes, invoices, industry reports. Labelled on arrival, so the substantiation request is one click, not a search.
Illustrative data from no real agency
Five more things Pidgy does between an email landing and the campaign going live.
Every client stakeholder becomes a contact, with how long they usually take and how often they opened the conversation rather than you. When the timeline slips, the record of who waited on whom is already there, in your words, not theirs.
Ask for a place in private beta →Every thread that needs a reply gets three, and they are the three things you would most plausibly say back given what the client asked.
Ask for a place in private beta →Reply to Karen Lauwers
Three likely answers click one
Dear Karen, we can have three headline options by tomorrow noon. To be useful they need to fit the approved key visual, so they will be headline changes only, not new concepts. Print still closes Friday.
Every campaign becomes a project: what is approved, what is not, who has it, what production is waiting for, and the days to live.
Ask for a place in private beta →Projects, created for you
12 of 15 approvals in. Key visual approved this morning. Blocked on legal's substantiation request and the CEO's view of the TV cut before Monday. Live in 8 days.
“What is still unapproved on Nova?” is a question the account manager answers today from a status doc last updated Tuesday.
Ask for a place in private beta →Ask Pidgy
Pidgy
Three of fifteen. The one with a date on it:
You drag one into the other, and a launch week that is quietly overcommitted shows on Monday.
Ask for a place in private beta →Plan mode click a task
Illustrative data from no real agency
Pidgy drafts. It has no permission to send on your behalf, and there is no setting that grants one.
Data residency in the EU, scoped per mailbox, DPA on request. Export or purge whenever you want.
Nothing is archived, moved, marked read or thrown away. Your mailbox is exactly where you left it.
Correspondence builds your lists and your drafts. It is never used to train a model, ours or anyone else's.
Per mailbox, monthly, published when we open to everyone. The first group is free. Asking for a place costs nothing and connects nothing.
It replaces the part nobody keeps up to date: what was asked, when, and whether it came back. Timesheets, briefs and the studio schedule stay where they are.
It learns your phrasing from how you already write, per person. The account director's drafts sound like the account director. Every draft is yours to change and nothing goes without you.
The account mailboxes you connect, and only those. The shared drive, the creative files and anything on a laptop are invisible to it.
No. Processing happens in the EU, scoped to the mailboxes you connect, under a data processing agreement we sign.
Yes, and it is the case where an account director replying from a taxi stops being invisible to the studio. Everyone sees what they could already see. Pidgy never widens access.
Pidgy opens to a small number of agencies before anyone else, and we pick them ourselves. If advertising is your trade, tell us and we will be in touch.
