Freelance marketing

Approvals that decide whether Friday publishes.

Pidgy is an AI email assistant for freelance marketers. It sorts your inbox before you open it, counts the days on every approval a client owes, drafts the reminder in your words, and turns the extra request at the end of a feedback email into work you can see, and invoice.

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Gmail and OutlookYou click sendEU data residency

Today 2 of 9 done

Good morning.

Wednesday, 6 May

4 waiting on you·13 waiting on clients·Two campaigns publish Friday

FocusWaiting
BKNewsletter copy approval, publishes Friday1dPublishes Friday
LVInvoice for April, still unpaid32dOverdue
KNClient approved the social calendar1dReturned
BKClient asked for a landing page as well2dScope
29 replies drafted · 7 stale follow-ups · 96 to triage

Illustrative data from no real freelancer

A working week, on average

EmailThe actual work
120+

business emails a day, per person. Perhaps six change what you do.

Radicati Group, Email Statistics Report
23 min

to get back to what you were doing after one interruption.

Mark, Gudith and Klocke, UC Irvine, 2008
28%

of the working week goes to email, before any real work is opened.

McKinsey Global Institute, The social economy, 2012

You are the marketing department. And the accounts department.

The copy is written. The client has not approved it. The other client has not paid March. The third client added a landing page to the brief in the last line of an email about something else, and you have not decided whether that is a new quote.

It is that nobody counts the days for you: since you sent the copy, since you sent the invoice, since you promised the extra thing. The only record is your own sent items, at eleven at night.

Pidgy does not do the marketing.

Four things it does before you have opened anything.

NLPlatform update: algorithm changesNewsletter
TLYour scheduling tool trial endsNotification
Newsletter copy approval, publishes Friday ~3mPublishes FridayBakkerij Kestens
Invoice for April, still unpaid ~2m32 days waitingOverdue
RNRelease notes: analytics dashboardNotification
WBWebinar: pricing for freelancersNewsletter

You only see what matters

A hundred a day for one person, and the ones that matter are the ones with a publish date or an invoice behind them.

Lavendel BVInvoice April, asked once32dFollow up
Bakkerij KestensNewsletter copy approval5dFollow up
KnoopPhotos for the May posts2dToo soon
Follow up · Lavendel BVDrafted

Dear Inge, a short reminder that invoice 2026-014 for April is now 32 days out. I know things get busy; if it has slipped through, this is the nudge. If there is a problem with it, tell me and we will sort it.

SendReady when you are

Follow-ups sorted for you

Which client owes an approval, which owes a payment, how many days, and the reminder already written in your words. You press send.

BKFrom Els KestensBakkerij Kestens · yesterday

Newsletter looks good, one thing

Newsletter approved, go ahead for Friday. One thing: could you also put together a small landing page for the Mother's Day box before the 9th? Nothing fancy, just somewhere the newsletter can link to.

Schedule the Friday newsletter
Quote and build a Mother's Day landing page for KestensBefore 9 MayEls KestensNew scope
Chase Lavendel invoice
Social calendar approved

Emails become tasks

The could you also at the end of an approval email, lifted out and flagged as new scope, with the deadline and the client attached.

BKApproval, newsletter copyClient approval
LVInvoice 2026-014, AprilInvoice
KNPhotos, May posts, 12 filesClient content
BKRequest, landing pageNew scope
CTSigned quote, Knoop retainerContract
NLPlatform updateNewsletter

Emails categorised for you

Approvals, invoices, client content, new scope, contracts, updates. Labelled on arrival, so the unpaid invoice is one click, not a search.

Illustrative data from no real freelancer

And then the rest of the day.

Three more things Pidgy does between an email landing and Friday publishing.

  1. Replies

    Three ways to answer it. Or your own words.

    Every thread that needs a reply gets three, and they are the three things you would most plausibly say back given what the client asked. Including the polite way to say that is a new quote.

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    Reply to Els Kestens

    “Could you also put together a small landing page for the Mother's Day box before the 9th?” Els Kestens, yesterday

    Three likely answers click one

    Yes, as a small quote
    Offer a simpler version
    Ask what it needs to do
    Write it yourselfAlways available
    Selected draft Edit

    Dear Els, happy to. A one page landing page with the box, a photo and an order button is about half a day, and I will send a small quote today so it is clear. If you approve it by tomorrow it is live before the newsletter goes.

    SendYou press it
  2. Plan mode

    Your day on one side, the work on the other.

    You drag one into the other, and a week with two publish dates and a landing page in it looks that way on Monday, not Thursday night.

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    Plan mode click a task

    Unscheduled

    Schedule the Friday newsletter20m
    Landing page quote for Kestens15m
    May posts, Knoop2h

    Thursday

    Client call, Knoop
    Drop a task here
    Writing block
    Drop a task here
    Photographer, Kestens
    Thursday has two free hours. Three tasks want them.
  3. Ask Pidgy

    Or just ask it.

    “What is still unpaid?” is a question you answer today by opening your accounting tool and your sent folder.

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    Ask Pidgy

    What is still unpaid?

    Pidgy

    One invoice, and it is the oldest thing in your inbox:

    Invoice 2026-014, April · Lavendel BVSent 4 April · 32 days, no replyOpen
    meYou handle this one yourself. Draft the reminder?Delegate
    Ask anything about your mailbox→

Illustrative data from no real freelancer

Before you let anything near a client mailbox.

You click send

Pidgy drafts. It has no permission to send on your behalf, and there is no setting that grants one.

Hosted in the EU

Data residency in the EU, scoped per mailbox, DPA on request. Export or purge whenever you want.

It never deletes

Nothing is archived, moved, marked read or thrown away. Your mailbox is exactly where you left it.

Never trains on you

Correspondence builds your lists and your drafts. It is never used to train a model, ours or anyone else's.

Questions freelancers ask

What does it cost?+

Per mailbox, monthly. Every account starts with a 7-day free trial. The trial needs no credit card.

I am one person. Is this built for me?+

Yes. One mailbox, one list of what is waiting on you and what you are waiting on, and drafts in your voice. The part that helps most is the part nobody does for a freelancer: counting the days on invoices and approvals.

Does it send the invoice reminders by itself?+

No. It drafts them and counts the days. You read and send. Nothing goes without you, which with a client relationship is the point.

What can it see, exactly?+

The mailbox you connect, and only that. Your accounting tool, your scheduling tool and your phone are invisible to it.

Does it work in Dutch and French?+

Yes. It reads mixed language mailboxes and drafts in the language of the thread.

Is my clients' material used to train a model?+

No. Processing happens in the EU, scoped to the mailbox you connect, under a data processing agreement.

Try Pidgy on your own inbox.

Pidgy is open to everyone. If freelance marketing is your trade, start a 7-day free trial, with no credit card needed.

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