Two AI products that read client email in Outlook, bought by two different people. Ravical is sold to the firm to find advisory revenue in the client book. Pidgy is picked up by one professional to get their own inbox, Outlook or Gmail, back under control.
Pidgy vs Ravical is not a like-for-like fight. Ravical is firm-level AI for accountancy, tax and audit practices. It scans client correspondence across the practice, qualifies the advisory opportunities it finds, and hands each one to the colleague best placed to sell it. Pidgy is a personal agent that reads one person's Outlook and Gmail as a single inbox, ranks every message by whether it needs a reply, drafts in that person's voice, chases the threads that have gone quiet, and reports an Inbox Health score. A partner buys Ravical to grow fees. A manager, adviser or firm owner picks up Pidgy to stop dropping balls.
The fastest way to tell the two apart is to ask whose problem each one is solving.
Ravical answers to the partner group. Its output is a pipeline of what it calls Agent Qualified Leads, drawn from client email across the whole firm and routed to the right expert, with contextual service suggestions on the side. Success is measured in advisory conversations started and fees won. It arrives through a sales conversation and a demo, and it is deployed across the practice.
Pidgy answers to you. Its output is a ranked list each morning, drafts waiting in your tone, and chasers queued for the people who owe you something. Success is measured in time, in commitments kept, and in one Inbox Health number that moves when you clear overdue threads. You request access yourself and connect a mailbox, no demo needed.
Because the buyers differ, the two rarely compete for the same budget.
Same practice, same 9am, two different screens.
A client emails the bookkeeping team about a second company they are setting up. Ravical, running as a Microsoft 365 add-in beside Outlook, reads the thread, matches it against firm knowledge and the client's data in Silverfin or Xero, flags it as a lead for incorporation and tax structuring, and routes it to the tax partner with a suggested service and a prepared reply.
The bookkeeper's own inbox is as full as it was at 8:59.
You open Pidgy to 147 messages already sorted. Five are marked as needing you today, including the client who has asked twice for the year-end timeline. A draft in your Professional tone sits under each. Two chasers are queued for suppliers who went silent last week, and the Marlow onboarding project shows 38% complete with three documents still outstanding.
Nothing has been sent. You read, adjust, and click.
Each tool will put words in the compose window. Ravical's draft draws on firm-wide knowledge and the client portfolio. Pidgy's draft is modelled on how you write and is offered in one of four registers, Professional, Friendly, Direct or Urgent, that you pick per message.
Ravical does not rank your inbox, chase anyone, or score how on top you are. Pidgy does not spot cross-sell opportunities, route leads to experts, or read accounting systems. Each is silent on the other's job.
The comparison, rebuilt around what comes up in a buying meeting.
| The question | Pidgy | Ravical |
|---|---|---|
| Who is the user? | One professional and their inbox |
The whole firm, partner-led |
| Will it run on our mail stack? | Outlook and Gmail, read together |
Microsoft 365 add-in, Outlook only |
| What lands on my desk each morning? | A ranked list, 147 down to 5 |
Leads, not a sorted inbox |
| Does it write to clients for me? | Drafts in your voice, four tones |
Drafts from firm knowledge |
| Will it find fees hiding in the client book? | No lead detection |
Agent Qualified Leads, routed to experts |
| Does it see our Silverfin, Xero or QuickBooks data? | Email only, for now |
Connects to all three |
| Will it tell me what I have dropped? | Inbox Health score, daily |
Nothing equivalent |
| Does it follow up when a client goes quiet? | Queues the chase, you pick the tone |
Prepares the follow-up, does not chase |
| Can I ask it questions? | Ask Pidgy, voice on the way |
Chat across the client portfolio |
| How do we buy it? | Self-serve, early-access pricing |
Demo and sales-led rollout |
| Will compliance sign it off? | EU-hosted, GDPR, DPA on request |
ISO 27001 certified, GDPR |
We would rather you pick the right tool than pick us. Three cases where Ravical wins outright.
A twelve-partner accountancy firm on Microsoft 365 wants to grow advisory income without hiring. Ravical is built for precisely that brief. It reads the whole client book, not one inbox, and turns routine compliance email into qualified conversations for the tax and advisory teams. Pidgy has no opinion on revenue.
A practice already running Silverfin for working papers and Xero or QuickBooks for client ledgers wants AI that knows those numbers. Ravical connects to all three and uses them for context in its suggestions. Pidgy reads email and nothing else at this stage.
A managing partner wants a firm-wide rollout with vendor-led onboarding. Ravical is sold that way, through a demo and a guided start. Pidgy is the opposite, one person, one mailbox, ten minutes.
Yes, and it is a sensible pairing rather than a compromise.
Ravical works at practice level on the client portfolio. Pidgy works with the individual on their inbox. A tax manager could have Ravical surface a lead from a client thread while Pidgy, in the same hour, ranks that thread as needing a reply, drafts it in a Direct tone, and later chases the client for the missing documents.
The one practical constraint is mail platform. Ravical requires Outlook on Microsoft 365. Pidgy runs there too, and also on Gmail, so anyone in the firm using Google Workspace still gets the personal agent even though Ravical cannot see their mail.
Different buyer, different checklist.
Get your own inbox ranked, drafted and chased, in Outlook and Gmail.
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