Use case · Freelance marketers

How Milan runs a one-person agency inbox with Pidgy.

Milan runs a one-person marketing studio with eight retainers. Every brief, approval and asset arrives by email. This is how Pidgy flies for him.

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Works with Gmail & Outlook Data stays in the EU
Assistant to
Milan
Pidgy, the AI email assistant, holding a task list
pidgy · Milan's client overview
🔍  Search clients… All clients Waiting on client
Nordwind Outdoor · content retainer
Collecting assets
Photos · reminder drafted
Juno Fitness · launch
In production
Assets Fri
Terra Café · local SEO
Awaiting approval
Waiting on approval
Plume Books · wrapped
Delivered
Invoiced ✓
8 retainers · 3 waiting on clients · 2 deliverables this week

Where Milan loses most time.

5h

Chasing content & approvals

Every week. Product photos, calendar sign-offs, ad budgets: asked once, then chased while the actual work waits.

A real Friday email"Hi Kasper, quick reminder nr. 3: still missing the product photos for the September posts…"
19

Tasks hiding in threads

Found on day one. Client asks buried in reply-chains across eight retainers, living in one freelancer's memory.

Buried in a thread"…while you're at it, could you also update the bio page?"
2h

Sunday triage

Rebuilding the week's plan from eight inbox threads. Unbilled, every time.

Milan, before Pidgy"Admin ate the evenings I should have billed."
One person, every retainer

Pidgy, as the team you don't have.

01 · the retainers

All clients, one view.

Eight retainers, one list: stage, next action, and who's blocking. The account-management overhead of an agency, without hiring the agency.

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Retainers
Nordwind Outdoor · content
4 docs · 12 emails · 3 open tasks
64%
Terra Café · local SEO
2 docs · 7 emails · 1 open task
38%
Juno Fitness · launch
6 docs · 4 emails · 2 open tasks
82%
Plume Books · wrapped
8 docs · 23 emails · all done
100%
02 · automatic

Requests become tasks, already scheduled.

Kasper's ask on page 4 of a thread becomes a task with a deadline, dropped straight into a slot in Milan's week. There's no team to delegate to, so Pidgy schedules instead.

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Inbox
SL
Kasper Holt
2 min ago
Re: September content, next steps

Hi Milan, the calendar looks great. We need the budget confirmed by May 2nd.

Could you send the content calendar? High priority.

Priority detected. Tasks ranked & delegated.
Today, by priority
Send content calendar · Nordwind
TodayFrom email
Draft October posts · Nordwind
Due May 2Scheduled · Thu 9:00
Review ad results · Terra Café
Due Apr 30
Prep the monthly report
Due May 5
2 to-dos created · 1 auto-delegated
03 · before first coffee

Approvals chased in your voice.

The quiet clients surface each morning: the unapproved calendar, the missing photos, the unconfirmed budget. Each with a draft in Milan's voice. All follow-ups out before the first coffee.

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Waiting on others 3 waiting
KH
Re: Product photos (5 missing)
Kasper Holt · waiting 6 days
6d
RM
Re: September approval
Rita Marek · waiting 9 days
9d
EB
Re: Ad budget
Egon Brandt · waiting 3 days
3d
Pidgy drafted a follow-up
Hi Kasper, quick nudge from my side: I'm still missing 5 product photos for the September posts. You can add them via your secure link. Happy to help if anything is unclear.
Follow-up sent
04 · clients love this

Assets arrive via magic link.

Clients get one secure link, no login: the photos to upload, the fonts to share, the budget to confirm, deadlines attached. The September post goes out without a single "just bumping this".

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In your client's inbox
PO
Milan via Pidgy
to k.holt@nordwindoutdoor.com
Mon 09:01
3 things I still need from you
Good morning Kasper,
A short list is waiting for you below. Upload in place, no account needed. It takes about two minutes.
↩ Reply↪ Forward
Nordwind Outdoor · your list
3 items · shared by Milan
Product photos (5 missing)Upload
Brand font filesUpload
Ad budget confirmationReceived ✓
5 photos received · zero chasing calls made
05 · protect the hours

A week planned around billable work.

Deliverables dragged into calendar blocks on Friday, admin compressed to the edges. The hours that used to leak into chasing go back on invoices.

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This week
9101112
Mon
Standup
Tue
Client call
Wed
Draft · October posts
Thu
Reading
Fri
Deadline
Today · 4 tasks
Draft the October postsest. 1 h · due FriReply
Counter-sign the Juno proposalest. 6 min · due tomorrowSign
Pay invoice 2026-0418est. 3 min · due FriPay
+Prep the monthly reportest. 45 min · due MonYou
Wed · 10:00 → 11:00
Duration
Deadline
Fri · May 23
Remind me 15 min before
Added · Wed 10:00, deadline Fri

Milan's first season.

6.5h

per week back, hours that go back on invoices

19

tasks recovered from his inbox on day one

0

client deliverables missed since the list moved to Pidgy

40s

to send a chase email that used to take 40 minutes

"It's the account manager I can't afford. Follow-ups go out while I do the actual work."

Milan · freelance marketer, 8 retainers · composite of Pidgy's pilot users

Frequently asked questions.

How does Pidgy connect to my email?+
Pidgy connects to Gmail and Outlook with read access. It extracts client requests, deadlines, and commitments into your retainer overview. Nothing is sent without your say.
Is client data safe?+
Data stays in the EU and processing is GDPR-compliant. Assets and approvals move through tracked client links instead of attachment chains.
I'm a one-person shop. How much setup is this?+
Minutes. Pidgy connects to your existing mailbox, learns your voice from what you've already sent, and the follow-up list is working the same morning.
Do my clients need an account?+
No. Clients get a secure magic link that opens their own list: what to upload, approve, or confirm, and by when. No login, no password, no new tool to sell them.
What does it cost?+
Simple monthly pricing per mailbox, announced at launch. We onboard from the waitlist in order, so early joiners fly first.

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