Use case · Founders & startups

How Femke runs a founder's inbox with Pidgy.

Femke runs a 20-person startup. Investors, customers, candidates: 200 emails a day is her actual to-do list. This is how Pidgy flies for her.

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Works with Gmail & Outlook Data stays in the EU
Assistant to
Femke Pidgy, the AI email assistant, holding a task list
pidgy · Femke's pipeline overview
🔍  Search clients… All clients Waiting on client
Northbeam Capital · Series A
In diligence
Data room · draft ready
Atlas Retail · enterprise deal
In legal
Redlines Fri
Kestrel Hire · eng lead offer
Offer out
Waiting on candidate
Bluefield Ltd · pilot
Live
Live ✓
12 threads that matter · 3 waiting on others · 2 deadlines this week

Where Femke loses most time.

4h

Chasing replies

Every week. Order forms, term sheets, offer letters: sent once, then chased across three channels.

A real Friday email"Hi Priya, nudge nr. 3: still missing the signed order form for the rollout…"
26

Promises hiding in threads

Found in Femke's inbox on day one. Intros made, docs promised, follow-ups owed, all living in her memory.

Buried in a thread"…I intro'd you to our Head of Data two weeks ago, did you two ever connect?"
2h

Sunday triage

Femke's weekend ritual: re-reading the week's mail to find the promises she made on Tuesday.

Femke, before Pidgy"Sunday was for finding the promises I'd made on Tuesday."
What Femke uses most

Five features, one calmer company.

01 · open all day

The whole pipeline, one view.

Femke's home screen. Every deal, raise, and hire in one list with live progress. She stopped asking "where are we on…" because the answer is on screen.

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All projects
Northbeam Capital · Series A
4 docs · 12 emails · 3 open tasks
64%
Atlas Retail · enterprise deal
2 docs · 7 emails · 1 open task
38%
Kestrel Hire · eng lead offer
6 docs · 4 emails · 2 open tasks
82%
Bluefield Ltd · pilot
8 docs · 23 emails · all done
100%
02 · automatic

To-dos that write themselves.

Priya's ask on page 4 of a thread would have lived in Femke's head. Now it's a task with a deadline before she finishes reading, and the legal chase is delegated to Jonas in one click.

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Inbox
SL
Priya Nair
2 min ago
Re: Rollout, next steps

Hi Femke, thanks for the demo yesterday. We need legal sign-off by May 2nd.

Could you send the updated security questionnaire? High priority.

Priority detected. Tasks ranked & delegated.
Today, by priority
Send security questionnaire · Atlas
TodayFrom email
Chase legal sign-off · Atlas
Due May 2Delegated · Jonas
Reply to Northbeam data request
Due Apr 30
Prep the all-hands deck
Due May 5
2 to-dos created · 1 auto-delegated
03 · Femke's 9am ritual

Follow up in one click.

Pidgy shows who's gone quiet and drafts the reminder in Femke's own voice. She picks the tone, maybe tweaks a word, and hits send. Chasing the order form took her 40 seconds, not 40 minutes.

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Waiting on others 3 threads
PN
Re: Order form (unsigned)
Priya Nair · waiting 6 days
6d
MF
Re: Series A follow-up
Marc Feld · waiting 9 days
9d
TQ
Re: Offer letter
Tara Quinn · waiting 3 days
3d
Pidgy drafted a follow-up
Hi Priya, quick nudge from our side: we're still missing the signed order form for the rollout. You can add it via your secure link. Happy to help if anything is unclear.
Follow-up sent
04 · counterparties love this one

They get a magic link.

Atlas's procurement lead gets one secure link, no login, no account. It lands in her inbox and opens her own list: what's needed, by when, upload in place. The order form arrived without a single chasing call.

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In your client's inbox
PO
Femke's office via Pidgy
to priya.nair@atlasretail.com
Mon 09:01
2 documents we still need from you
Good morning Priya,
A short list is waiting for you below. Upload in place, no account needed. It takes about two minutes.
↩ Reply↪ Forward
Atlas Retail · your list
3 items · shared by Femke's office
Signed order form (1 missing)Upload
Security questionnaireUpload
PO numberReceived ✓
Order form received · zero chasing calls made
05 · Fridays feel different

Plan the week, in one move.

On Friday, Femke drags next week's decisions into calendar blocks. Pick a duration, set a reminder, done. Monday starts from a plan instead of a pile.

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This week
9101112
Mon
Standup
Tue
Client call
Wed
Review · Atlas redlines
Thu
Reading
Fri
Deadline
Today · 4 tasks
✉Review the Atlas redlinesest. 1 h · due FriReply
✉Counter-sign the offer letterest. 6 min · due tomorrowSign
✉Pay invoice 2026-0418est. 3 min · due FriPay
+Prep the all-hands deckest. 45 min · due MonYou
Wed · 10:00 → 11:00
Duration
Deadline
Fri · May 23
Remind me 15 min before
Added · Wed 10:00, deadline Fri

Femke's first season.

6.5h

per week back, measured over her first two months

26

open promises recovered from her inbox on day one

0

dropped balls with investors or customers since Pidgy

40s

to send a chase email that used to take 40 minutes

"I stopped being the bottleneck between my own emails and my team."

Femke · founder, 20 people · composite of Pidgy's pilot users

Frequently asked questions.

How does Pidgy connect to my email?+
Pidgy connects to Gmail and Outlook with read access. It extracts commitments, requests, and deadlines into your pipeline overview. Nothing is sent without your say.
Is our data safe?+
Data stays in the EU, processing is GDPR-compliant, and Pidgy is built in Ghent, Belgium with confidentiality in mind.
I get 200 emails a day. Won't it drown too?+
Ranking is the point. Pidgy reads all of it and surfaces the handful that actually need you this morning, with the rest triaged, delegated, or parked.
Do counterparties need an account?+
No. They get a secure magic link that opens their own list: what's needed, by when, upload in place. No login, no password, no new tool to explain.
What does it cost?+
Simple monthly pricing per mailbox, announced at launch. We onboard from the waitlist in order, so early joiners fly first.

Want your own prize-winning assistant?

Pidgy onboards from the waitlist, in order. Join now and you're at the front of the loft when the doors open.

First in loft, first served No spam, we're the anti-email-volume company

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