Use case · Web design agencies

How Wout stops chasing clients for content with Pidgy.

Wout runs a 6-person web studio. Every project ships late for the same reason: client content and approvals stuck in email. This is how Pidgy flies for him.

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Works with Gmail & Outlook Data stays in the EU
Assistant to
Wout Pidgy, the AI email assistant, holding a task list
pidgy · Wout's project overview
🔍  Search clients… All clients Waiting on client
Terra Café · new site · content
Awaiting content
Homepage copy · nudge ready
Juno Fitness · redesign · review
In review
Sign-off Fri
Ostro Bikes · webshop · build
In build
Waiting on product photos
Plume Books · launched
Live
Live ✓
9 projects · 4 waiting on client content · 1 launch this week

Why websites ship late.

6h

Chasing content & approvals

Every week. Copy, photos, logins, sign-offs: the site is done, the launch is not, and the missing piece is in the client's court.

A real Friday email"Hi Kasper, friendly reminder nr. 3: we're still missing the homepage copy to finish your site…"
22

Client-side blockers found on day one

Across projects: content owed, approvals pending, DNS logins promised, all buried in threads.

Buried in a thread"…quick one: can the hero photo be swapped? And we'll send the About text next week, promise."
2h

Sunday triage

Rebuilding which project waits on which client before Monday's studio planning.

Wout, before Pidgy"We never missed our deadlines. We missed theirs, in our inbox."
The content-chasing killer

Pidgy, on the launch.

01 · the famous pain

Content arrives via magic link.

The reason websites ship late: clients owe copy, photos and logins. Now they get one secure link with their own list, deadlines attached, upload in place. “Chasing clients for content” retires.

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In your client's inbox
PO
Wout's studio via Pidgy
to kasper@terracafe.com
Mon 09:01
3 things your website is waiting on
Good morning Kasper,
A short list is waiting for you below. Upload in place, no account needed. It takes about two minutes.
↩ Reply↪ Forward
Terra Café · your launch list
3 items · shared by Wout's studio
Homepage copy (overdue)Upload
Team photosUpload
DNS loginReceived ✓
Copy received · the launch is back on
02 · per project

Every launch, every blocker.

All projects in one list with the stage and the exact client-side blocker. Which site can ship, and which is waiting on a homepage headline: one glance.

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Projects
Terra Café · new site
4 docs · 12 emails · 3 open tasks
64%
Ostro Bikes · webshop
2 docs · 7 emails · 1 open task
38%
Juno Fitness · redesign
6 docs · 4 emails · 2 open tasks
82%
Plume Books · launched
8 docs · 23 emails · all done
100%
03 · the polite nudge

Approvals chased for you.

Design sign-offs and content deadlines that went quiet, each with a nudge drafted in Wout's voice. Firm enough to move, friendly enough to keep the retainer.

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Waiting on others 3 waiting
KH
Re: Homepage copy (overdue)
Kasper Holt · waiting 6 days
6d
RM
Re: Design sign-off
Rita Marek · waiting 9 days
9d
EB
Re: DNS login
Egon Brandt · waiting 3 days
3d
Pidgy drafted a follow-up
Hi Kasper, quick nudge from our side: we're still missing the homepage copy to finish your site. You can add it via your secure link. Happy to help shape it if writing is the blocker.
Follow-up sent
04 · automatic

Feedback becomes a build list.

The “small tweaks” scattered across a client thread become tickets with deadlines, delegated to the developer in one click.

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Inbox
SL
Kasper Holt
2 min ago
Re: New website, content round

Hi Wout, the design looks great. We'll get the homepage copy to you by May 2nd.

Could you send the content checklist? High priority.

Priority detected. Tasks ranked & delegated.
Today, by priority
Send content checklist · Terra Café
TodayFrom email
Build the About page · Terra
Due May 2Delegated · Milo
Review sign-off notes · Juno
Due Apr 30
Prep the launch checklist
Due May 5
2 to-dos created · 1 auto-delegated
05 · ship weeks

Launches planned, reviews blocked.

Design reviews, content deadlines and go-lives dragged into the studio calendar. Launch dates stop being aspirational.

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This week
9101112
Mon
Standup
Tue
Client call
Wed
Review · Juno redesign
Thu
Reading
Fri
Deadline
Today · 4 tasks
✉Review the Juno redesignest. 1 h · due FriReply
✉Counter-sign the Ostro proposalest. 6 min · due tomorrowSign
✉Pay invoice 2026-0418est. 3 min · due FriPay
+Prep the launch checklistest. 45 min · due MonYou
Wed · 10:00 → 11:00
Duration
Deadline
Fri · May 23
Remind me 15 min before
Added · Wed 10:00, deadline Fri

Wout's first season.

6.5h

per week back, measured over his first two months

22

client-side blockers surfaced on day one

3wks

average launch delay recovered per project

40s

to nudge for content that used to take an awkward call

"Sites ship when we said they would now. The chasing happens without me."

Wout · web studio founder, 6 people · composite of Pidgy's pilot users

Frequently asked questions.

How does Pidgy connect to our email?+
Pidgy connects to Gmail and Outlook with read access. It extracts content requests, approvals, and deadlines into the project overview. Nothing is sent without your say.
Is client material safe?+
Data stays in the EU and processing is GDPR-compliant. Content and credentials move through a tracked secure link instead of loose attachments.
We already use a project tool. Does this clash?+
No. Your PM tool tracks the build; Pidgy works the inbox layer where client content and approvals actually get stuck.
Do clients need an account?+
No. Clients get a secure magic link with their own list: the copy to deliver, photos to upload, designs to approve, deadlines visible. No login, no new tool.
What does it cost?+
Simple monthly pricing per mailbox, announced at launch. We onboard from the waitlist in order, so early joiners fly first.

Want your own prize-winning assistant?

Pidgy onboards from the waitlist, in order. Join now and you're at the front of the loft when the doors open.

First in loft, first served No spam, we're the anti-email-volume company

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